Biomimicry Challenge:
IDEO Taps Octopi and Flamingos to Reorganize the USGBC
Alissa Walker Mon May 10, 2010
USGBC utilized biomimicry characteristics with the help of IDEO to redesign their member communications to keep members motivated and involved.
I’m highlighting this as a case study, because I would like to employ some similar techniques as I progress through my study.