A little writing to help with writing… or something like that.
I’ve actually been writing a lot about the meaning of sustainability recently for my prospectus, but I’d like to just focus on what it means to me and my life. When we look at all the global elements/factors/issues the thought of making a difference through our own actions seems overwhelming and completely impossible. While no single action on our part will change the big picture we have to remember no single action from anyone anywhere will magically change the big picture. The entire system has gotten off course and continues to create more problems. Problems that everyone believes they can solve individually without first understanding all the consequences one ‘solution’ creates. For me the key is awareness. The more people become aware of the effects specific choices make the more rapidly a paradigm shift will occur. The problem is making the outcomes of specific choices more clear without all the time consuming research involved every time you want to purchase a product (at least until companies become more conscious themselves, chicken-egg problem). A lot of information is out there now, but making personal changes can be challenging and some people need support and motivation to feel confident in shifting their beliefs, practices and routines. I have found it easier to make changes when I have other friends interested as well. While it shouldn’t always be about ‘fitting-in’, straying too far from the norm can have its own consequences and actually lead to people losing any interest at all.
Thoughts from anyone on this?